Case study · Baby & Maternity

Zero to $1M GMV a Month in 13 Months

A baby products brand came to XFACTR needing help getting set up and started on TikTok Shop. We built their entire growth strategy from the ground up, scaling affiliates, deploying sampling programs, and managing shop operations.

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[Video: Jordan walks through this brand's story, with dashboards and creator clips][mm:ss]

CategoryBaby & Maternity

Starting GMV$0

Peak$1M a month

Engagement13 months

Rank#2 in Baby & Maternity

ServicesAffiliates, sampling, ops

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1 of 7

01 The Brand1 of 7

The full story7 chapters · [X] min read

[The brand: 2 to 3 sentences on who they are and what they sell.]

[Where they were before TikTok Shop: channels, team, what was working.]

[Photo: the hero product, styled]

[Starting point: needing help getting set up and started on TikTok Shop. What they had already tried, and why they came to XFACTR.]

[Client quote about where they were when we met.]

[Name], [Role]

[One sentence framing the audit.]

01[Finding 1 headline][Why it mattered.]

02[Finding 2 headline][Why it mattered.]

03[Finding 3 headline][Why it mattered.]

04[Finding 4 headline][Why it mattered.]

[What we built and ran: affiliate scaling, sampling programs and shop operations.]

[Creator video still]

[Month 1][Moment 1][What happened, 2 sentences.]

[Photo: sample boxes going out]

[Month 3][Moment 2][What happened, 2 sentences.]

[Screenshot: a key decision]

[Month 8][Moment 3][What happened, 2 sentences.]

$0GMV before XFACTR

$2,898,437GMV generated

22,541Orders

13 monthsTime period

$1MGMV in March 2026

#2In Baby & Maternity

[ROI]ROI

8,200Orders in March 2026

Real results for a specific client, not typical and not a promise. Read the disclaimer

[What TikTok Shop did for the rest of the business.]

[Other channels][Lift on Amazon, website or retail]

[New hires][Who they hired and why]

[New conversations][Retail or partner opportunities]

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