[Photo: the family, early years in Maine]
Where It Started
Jordan's family moved from Australia to the US around 2010, and he grew up partly in Maine. His dad ran his own business, with one line on the office wall: “Consistency is the key.”
About XFACTR
The Story Behind XFACTR
How Jordan Kilgour went from $1,050 of eBay stock that didn't sell to building an 8-figure brand on TikTok, and why he started an agency to do it for other brands.
[Photo: the first eBay products, 2015]
The First Attempts
Jordan pitched his brothers an eBay business. They put $1,050 into four products from China, and days of no sales turned into weeks. Around the same time, his brothers started customizing Xbox controllers.
$1,050into four products
[Photo: the content agency days, 2019]
All In
In 2017 he quit his job and left college to build full time. By 2019 he was running a content agency.
[Photo or screenshot: the pulled Amazon listings, 2021]
Losing It
In 2020 the agency went to zero. He joined his brother's company, led the rebrand and became CMO. In 2021 their Amazon listings got pulled and revenue halved.
“I have been you, at your worst moment, with my own money on the line.”
Jordan Kilgour · [Draft]
Six Weeks
They had about six weeks to make $50k or start laying people off. Gamenetics went all in on TikTok, posting 4 to 6 videos a day, and did $71k in those six weeks.
$71kin six weeks4 to 6videos a day
Building Gamenetics
Jordan and his brother built Gamenetics from nothing into an 8-figure brand, all on founder-led and creator content.
$10M+in sales2Bviews1.5Mfollowers
“This playbook comes from doing it, not watching it.”
Jordan Kilgour
Starting XFACTR
Jordan started XFACTR in September 2022 with Andrew Googins. When TikTok Shop launched in the US in September 2023, they went all in.
“We built these systems for our own companies first, and the agency exists because they worked.”
Jordan Kilgour
XFACTR Today
A US and UK certified TikTok Shop partner with a team of [6], the XFACTR Academy, and the YouTube channel @LearnTikTokShop.
$75M+GMV across our clients' brandsUS & UKcertified partner
TikTok Shop is where Amazon FBA was in 2010.It's still early, and the brands that build their infrastructure now own the category later.
Put TikTok Shop at the center, then look outwards.A working TikTok Shop system lifts Amazon, Google search, Meta ads and organic.
Relentless Forward ProgressMediocre doesn't live here.
Culture is CurrencyWe only build with people who get it.
Own the OutcomeRadical ownership, no excuses.
Your X-factor is the part of you that refuses to settle, the voice that knows you were made for more, the standard you hold even when nobody's watching. When you listen to that voice and act on it, there are no limits. That's who we hire, who we build with, and who we build for.
MissionThe pursuit of excellence in building the extraordinary.
VisionTo become the number one TikTok Shop education company in the world.
The team[Jordan to confirm who appears]
[Photo: Andrew]
Andrew
Director of TikTok Shop Strategy, co-founder
[Photo: Joe]
Joe
Operations
[Photo: David]
David
Chief Delivery Officer
[Photo: Mitch]
Mitch
Sales & Growth
[Photo: Mary]
Mary
Client Success
[Photo: Dani]
Dani
Content & Creative
[Photo: a second personal touch Jordan chooses]
[Photo: a third personal touch]