A live 1:1 call with Jordan to identify and strategize your next moves on TikTok Shop and walk away with a 90 day action plan to grow.
Roadmap Audit walkthrough
On this call we'll go through your actual TikTok Shop account together and we'll discuss exactly what you should fix first to activate your growth. If you are new to TikTok Shop, we'll walk you through the correct strategy to approach cold starting based on your specific UVP, products and pricing.
Our GuaranteeIn both scenarios, by the end of our session together, I'll hand you a 90 day plan giving you 100% clarity on exactly what key actions to take next to grow with confidence.
We break down key metrics like GMV per creator, break-even ROAS, Hook Rate, CTR and Conversion Rate target benchmarks as well as Creator ROI and Content Efficiency. This helps us learn where you're at and how that benchmarks across shops we manage.
GMV Max spends based on how confident it is in your content, and it learns from whatever data you give it early on. So if most of your spend is going to product card or only going to a couple of videos, it isn't confident yet, and we work out why and how to reset it.
Sampling, challenges, retainers, paid videos, and the affiliate community you already have. We look at where your content is really coming from and which creators are actually generating a return, so more of your budget goes to the ones that convert.
The offer, your pricing and bundling. If your break-even is too high, or you're priced way above everyone else in your category, it doesn't matter how good the content gets, we must identify what we can do to help create momentum on TikTok.
This is a big one for most brands, we discuss whether your content is built for TikTok or Meta and how you are approaching your strategy around content, briefing and scripts for creators to ensure that it is aligned with testing angles and formats systematically.
We discuss the impact of TikTok Shop to other channels like Amazon, Google, your website and Meta ads. We review your off-site GMV effect and discuss strategy around omnipresence to maximize efficient growth and strategy across the entire business.
Lloyd runs a successful UK skincare company and is about three months into his TikTok Shop journey. He was doing everything he'd been told to do, send out lots of samples, pay six creators on retainer that was getting him around seven videos a day, and running GMV Max at £400 a day. But despite doing the “right things” he was still sitting at a 0.62 ROI, and his conversion rate had dropped from 0.78% to 0.38%.
GMV Max had been learning from the wrong data points. In his first month it was all mass sampling and getting low quality content, and because that was the only content to pull from, GMV Max was getting sales and collecting data points. By the time the paid content came in from retainer creators, GMV Max didn't have the confidence to spend on those videos and kept defaulting back to spending on the low quality ones. Out of 1,000 creatives only one had an “Outstanding” badge, and most of the spend was going to product card and two videos that were not getting a strong ROI.
The price was also working against him. It's a £34.99 serum in a category where most serums sell for £15 to £20, and the comments under the videos were people saying they loved it but it was just too much money.
The plan was to start a new manual GMV Max campaign with only the creators he's paying for, 30 to 50 creatives at a time at the same £400 a day and a target ROI of 0.8 to 1.0, and swap out the ones that don't get going every 7 days.
Run the serum at £19.99 as a promotion on the existing listing and watch CTR and conversion rate, before spending anything on a smaller bottle.
Pull the GMV Max export CSV and work out the ROI by running it through ChatGPT or Claude to pull a row per creator on every retainer creator, so he knows who's worth keeping on and producing content for him.
Whether you have an existing TikTok Shop, or you want to plan out your strategy to cold start, this roadmap session is for you.
You're already doing at least $50k a month on TikTok Shop, running GMV Max ads and getting content in from a combination of samples, retainers, and your own affiliate community. You are trying to figure out how to improve your ROI, get higher quality creators, improve profitability, improve your strategy or even considering if you should keep doing TikTok Shop.
You're a 7 to 9 figure brand and haven't really started on TikTok Shop or you tried and it hasn't worked out so far and a little unsure what to do. We will map out your go-to-market strategy, understand your competitive landscape in your category, and build a plan for how you should approach TikTok correctly.
If you're not a 7 to 9 figure brand or doing at least $50k a month on TikTok Shop, this isn't the right opportunity for you. Our XFACTR Academy is the best place to start.
“I can see where stuff has gone wrong, really... I should have just got the good content from the start, then run the campaign when I had, like, a hundred good videos... and I would have probably been in a better place.”
“I would say even 80% of our videos, the affiliate would show the product within a few seconds and say, this is an amazing product, and it would be a sales pitch almost. It wouldn't make sense for us to keep doing the same exact thing, having the right ingredients but not the right recipe.”
Jordan, the founder, is an 8 figure co-founder of a brand called Gamenetics he scaled using TikTok. He pioneered a new strategy using TikTok in 2021 by selling products through authentic content. He exited the company in 2022 to start his own TikTok-only agency implementing the same strategy that got Gamenetics to 500k+ followers on TikTok, 2 billion views and over $10m+ in sales.
Then in 2023, he went all in on TikTok Shop when there were only 4,500 sellers in the US. Today he and his team have generated over $75m+ in GMV on TikTok Shop with many successful 7-9 figure brands they've scaled and continues to be an involved operator inside TikTok Shop accounts.
The pursuit of excellence in building the extraordinary.
To become the #1 TikTok Shop education company in the world.
Complete a series of simple questions about your business and be prepared to verify your revenue before getting approved.
Mitch from the XFACTR team will reach out to you via text or phone call if you're approved to schedule you for a 1:1 Roadmap Audit with Jordan.
Jordan will come prepared with an understanding about your business and go deep with you on identifying your biggest growth points.
Within 72 hours from your 1:1, you will receive your personalized roadmap outlining your 90 Day Plan with the video recording.
Not necessarily. If you're a 7 to 9 figure brand and haven't started yet, we use the time to map your go-to-market and read your category instead of auditing a shop that isn't live. If you're already on and doing $50k a month or more, we audit the live shop and map exactly where you are on the roadmap.